“Software is eating the world,” stated internet pioneer and visionary Marc Andreesen in 2011. That observation has never been more valid than in the current era of digital transformation and disruptive software. The stakes are high in the B2B market as companies across industries make the shift from hardware-based platforms to software and applications delivered in the cloud. On the B2C front, software companies are catering to the most digital-savvy and demanding consumer base in history.
Today’s software consumers are tech enthusiasts with high expectations for companies to deliver innovative products and solutions that meet their needs, even before they realize what those are. In addition to advanced features, intuitive interfaces and product compatibility, customers want apps to work seamlessly across all of their devices. They also expect software companies to proactively identify and immediately resolve bugs before they are impacted by the issue.
Leading software providers are adopting a more customer-centric approach to product design by incorporating user feedback early in the development phase and collaborating with user groups throughout a continuous development cycle. Still, delivering on ever-rising customer expectations will prove to be a top challenge for the industry in the coming years. Many software companies are focusing the bulk of their resources on keeping pace with the accelerating speed of technology advancements and demand for faster software delivery.
Today, all industries face the steadily rising bar for customer service expectations. In the fiercely competitive software industry, a company’s need to prioritize development and product speed-to-market can come at a high cost if customer service and support are neglected. Software has evolved into a highly customer-driven business in which service and support are critical components of the overall brand experience. Even the most ingenious software product can be severely undercut by poor customer experiences that are widely shared online.
Top customer service and support challenges for software companies include:
CustomerServ’s tech and software support-savvy contact center vendors act as an extension of your company’s brand by delivering high-quality support while collecting relevant insights that add value to your products. Our world-class software support center vendors’ ultimate goal is to deliver the best possible outcome for our clients including:
Omni-channel contact center expertise includes:
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